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The Country is Opening Back Up. Is Your Marketing Ready?

Updated: Dec 20, 2020

The US is shaking off its long quarantine and beginning to reopen slowly, just in time for summer. It isn't quite business as usual and not all states are moving at the same pace, but it is time you dusted off your website, shook out your socials, and polished up your photos. People are going to be ready to rock albeit in groups of 10 or less to start.

Our intelligence has been giving us the heads up on trends that we can expect.

Men and women will be making good use of their remaining time at home to bronze up with their self-tanners. After all, it will be warm weather on both coasts and we anticipate small bar-b-ques, deck and pool parties, romantic walks, and sports. It is still the perfect time to begin using eye and brow serums and marketing these directly to the consumer or reminding your retail customers that it is time to reinvest. Long, full and flirty lashes and contoured brows are hot with Millennials and Boomers alike.

You can curate creative content including how-to's and care of's on your blogs and socials and start posting summer looks on your Insta accounts.

Although a downturn in spending is expected, after months of wearing their pajamas, people will be investing in a few pieces to refresh their wardrobes. Men and women want to be properly attired for the fun ahead. We anticipate a spike in athleisure as well as some workwear.

We also see a spike in eye makeup as many people may continue to wear masks in public. For now, self-applied strip lashes along with mascara and shadows and highlighters will be making a comeback. Sunscreen and aftersun along with retexturizing skincare will be hot items.

The excitement is just beginning. Content us at to see how we can help you get in shape for your best summer ever.

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